The definitions of “Web” and “design” have been developed both a little elastic in the ten or twenty years as a technology and user expectations. Some of the evolution is slow, gradual as you do not notice until you again about a week, month or year later and go, ‘Wow, when this happens? ” Other times, you can almost see them in real time, as in 2002 and 2003, when the Internet started a short distance from PCs to TVs, mobile phones, media players, refrigerators and even “ice” idea (have) a cool reception.

For non-technical cultural observers, it was a different development, “Gee Whiz-type thing, but for web professionals, it was a phase of growth as” ubiquitous Internet. ” She was counting on some basic XML functionality for virtual goodies find a little more widespread, but it was not really just evolution, revolution, like the marketing departments, it would be described. One thing is for any careful observer would (and has been observed) that it has established new requirements for web designers. A nice layout with a few hyperlinks does not intend to do either.

More and more demands

Fast forward a few years ago, in 2005 or 2006, and we enter the era of “SOA” and other similar slogans. The limits were extended, followed by a ramp on the expectations and then the arrival of “loose coupling of services and a new set of evolutionary ideas. Over the last three or four years, this model has been refined and revised, but we’re still in the era of” client-web design centric».

The concept is fairly well defined, or it should anyway. No attempt should be published in the years to pin too closely or too difficult to model and can speed the development of Web-design also plotted on a path leads inevitably to focus on companies and their websites to customers that they visit. Progress has something like this: a company focused on the websites: the first web design template has been described as “brochureware” since the first sites in the early 1990s and in the midst of marketing materials were mainly at screen. The design effort was sometimes reduced to digitize and sell signs pasted on a page with links.

Designer-centric (or ego-centric) sites: If the tools are available to use the Web as a canvas, the artist goes wild pigs and “cocked” cyberspace to an incredible degree. Since the early era of desktop publishing, there were a few years before the overdose miserable slowed. There are still some of that happening (in fact, there are still brochureware sites, too), but it dies quickly.

Focused on technology Web sites: When a new generation of tools, the designer behind the screen, a metaphor for the Whiz bang model with Arcade and Flash animation tools, video and music non-stop is integrated, we have seen the rise of Style EBOC ( “Everything and a bag o ‘chips). Rah-Rah love technology for its own, does not age quite quickly what the best is what you say about it. At least, led to this last point:

Customer-focused Web sites: This is where we operate, more or less. This is a good place to develop the design to be, until the customer is the center of the design and rationale of the website is a priority of service and customer satisfaction is high. It is incredible that this idea once more to expand the network to “normal business” on the model years ago was. Then again, the Web was about “New” the need for sales and earnings, as well? right.

Where we are (for a minute, anyway)

Over the last 15 years or whose web design is a series of steps by various forces in the changing environment leads disappeared. Web browser is a set of features and enhanced functionality thanks to a very large number. The HTML specification from a rigid, structural markup language related matured into a highly scalable hybrid, while CSS is now generally confiscated how to structure content and keep happy, no use of their representation.

Not only that, but the design itself has evolved from a primarily artistic process at a fairly technical in nature, compelling art-oriented designer to refresh their technology and / or in partnership with the firm of “freaks” for coding, referencing, integration of databases and other “technical stuff.” At the same time, marketing and sales (their own professional perspectives and requirements) on the design phase, so that artists have more of a ringmaster or the coordinator as an illustrator of freewheel.

The future: What is evolution?

Websites of companies today are there for business customers and other users, so the design must be used both individually and flexibly. Expectations of evolution, combined with new functionality to company websites on the evolutionary path leading from text to multimedia, static, dynamic, interactive brochureware, scalable and radio conversations in both directions to low. It takes a team to develop and deploy a successful website from code-writers and heads of marketing professionals and, yes, a graphic designer.

We do not know quite what companies will look at sites like, say, 2013, but we know it does not stop evolution. Web design will expand its definition to develop in their complex environment and changes so that both predictable and unpredictable, as it did from day one.