The Internet has undergone a remarkable transformation. It went from a virtual reference and replacing the position will be to establish the center of the lives of many people. In the United States, as users spend a little more than two hours per month on Internet in 1998, disappeared spent more than ten hours per month on Internet in 2008, an increase of 500% in ten years.

Games and social networking, both had a huge influence on the use of the Internet.

- December 2008 saw 86 million visitors to online sites gambling

- Growth of 27% in recent months the previous month

- The total time spent online has increased by 42%

- 4.9% of Americans in the total time spent on Internet gaming sites online

- Social networking is 25% worldwide have increased between 2007 and 2008 from 780 million users to 861 million users

- Facebook has grown 153% over the same period.

These two phenomena have something in common. Both offer the possibility of interaction and fun. Dealers need to have a lesson from this tidal wave trend: people who come to enjoy!

In the days of bricks and mortar shopping, there were many ways to have fun. You can try shopping, clothes, gourmet food samples, stop for a cappuccino and biscotti, and share experiences with friends.

Now that online shopping has begun, the brick and mortar stores have been stripped to replace some of these attributes pleasant. While you should not wear from store to store to compare brands and prices, and you do not have to carry packages from home, you can not touch and feel the product, and you must pay for shipping.

The addition of these two trends and the message seems clear: online retailers are putting a bit of fun and excitement in the experience of shopping online.

Here are some ideas for you to ponder:

Feedback

People like to give their opinion. There are several ways to capitalize on this desire.

Allow your customers to write about your products. Die Forschung legt nahe, dass Online-Shopper wie das Lesen von Kundenrezensionen und werden von ihnen häufig beeinflusst.

Well, now, what would you say it takes a little farther. Does your product is suitable for pictures? Ask your customers to upload photos of themselves with your product. Is not it nice to see someone a cup of coffee in the pottery in Spanish, you’ve sold? Or you can post a picture of a cute puppy dog in a sweater custom obtained on your site?

Here is a really excellent tool if your web people can work for you. Put your latest articles or something to make you think about implementation. Ask your users to give you their opinion on color, price, etc., etc. So, give immediate feedback on where they see fit with respect to your comments. For example, skirts, 30% of visitors to our site, such as our new carpet, but my 60%, there should be more color, including an option of blue / black. Your visitors will be integrated and managed by the utmost importance to market research.

Games

People love to play and they seem to love playing. Why not use it?

Enter the buyers in a contest for something free with a winning weekly or monthly.

Giving people the opportunity to press a button and turn a wheel to put up the points for discounts if they have clicked on a limited number of product descriptions, up to a day.

Add a dash little drama to your home, including owner look. To maximize upload photos and give them the opportunity to try your fashion accessories on. It may be a good way to have a personal relationship to keep people on your site and put them in your fashion accessories for her store at the first attempt.

Blogs / Forums / Discussions

What do people who buy your products have in common? Do you sell toys for children? Perfect! To encourage people to talk about problems of young, creative ways to toys at Christmas and the extra toys. Ask a question and have people write in their opinions, for example: How did you get shares his toys in threes?

Some of these techniques seems to be a bit away from selling your product. Of course, you must decide what, in your situation. But there is much value in creating elements of your site, search the man, enjoy yourself, get to know you and others to buy your product, and yes, you can buy then you because they have to feel happy and comfortable and encouraged.